Upcoming Events
7., 14., 21.11.2025: CEIPIEMONTE – How to Choose foreign markets methodically: strategies for international growth
As part of the EU-funded IMPACTWHEEL project, Ceipiemonte Scpa is offering a 12-hour online course on how to identify and select new foreign markets to enhance company exportation. The training is intended for export managers and entrepreneurs who need to expand their business abroad.
Thanks to a structured approach and the use of the Value Creation Wheel (VCW) method, participants will explore tools and methods for analysing the business context and the degree of preparedness and adequacy of their company with respect to competition in international markets. Through the VCW Funnel, they will learn to filter options by assessing risks and opportunities.
The training will be online and take place on 7th, 14th, and 21st November 2025 at 09:00-13:00. A mentoring session will follow after the training. Training will be delivered in Italian. Places are limited!
Be sure to register early via the following link:

10.-12.11.2025: UPNA – Sales and Marketing based on the Value Creation Wheel (VCW) methodology
As part of the EU-funded IMPACTWHEEL project, the Public University of Navarre (UPNA) is hosting a free, hands-on Sales and Marketing training course designed to help entrepreneurs and small business owners strengthen their commercial strategies, scale their ventures, and achieve measurable results.
The course is based on the Value Creation Wheel (VCW) methodology, an innovative framework that helps participants identify, create, and communicate the unique value of their business. Through this practical approach, attendees will learn how to better understand their market, position their products or services effectively, and design sustainable growth strategies.
The training will take place on 10th, 11th, and 12th November, from 16:00 to 20:00, at Aula09Bis Pecera (UPNA), with a total duration of 10 hours.
It is aimed at start-ups, entrepreneurs, small business owners, and individuals who wish to boost their business ideas, products, or services with a strategic and results-oriented perspective.
Participation is completely free of charge, with registration open until 4th November. Interested participants can register via the following link:

14.-15.11.2025: USTAN – Marketing for Innovators and Business Owners
As part of the EU-funded IMPACTWHEEL project, the University of St Andrews is offering a free two-day online course designed to help entrepreneurs and small business owners uncover the true value of their business and communicate it with confidence.
Participants will learn how to position their business effectively, apply the Value Creation Wheel (VCW) method to clarify and communicate impact, and use strategic marketing tools to grow their reach and influence sustainably.
The sessions will take place on Friday, 14 November (14:00–18:00 GMT) and Saturday, 15 November (10:00–17:00 GMT), followed by an individual mentoring session.
Facilitated by Dr Ralitza Nikolaeva, Dr Isaac Portilla, and Bonnie Hacking from the University of St Andrews, the course is open to all, with a particular focus on social entrepreneurs, small business owners, and enterprises focused on wellbeing or sustainability.
Places are limited, be sure to register early to secure your participation!

25.-26.11, 27.-28.11 and 9.12.2025: GOCE Delchev University – Three New Courses
As part of the IMPACTWHEEL project, Goce Delcev University will launch three courses using the VCW methodology, the first aimed at students, the second at PhD students and researchers, and the third aimed at founders, entrepreneurs, and non-academic staff.
Entrepreneurship Program for Students is a two-day course and will take place on 25 – 26 November 2025 from 10:00, at the Congress Center at Goce Delcev University, Stip, North Macedonia.
Entrepreneurship and Innovation Clinic for Academic Staff/Researchers is a two-day course and will take place on 27-28 November 2025 from 10:00, at the Campus 2 at Goce Delcev University, Stip, North Macedonia.
Marketing for Startups and Companies is a one-day (10 hours) event and will take place on 9 December 2025 from 9:00, at the Campus 2 at Goce Delcev University, Stip, North Macedonia.
Gain hands-on experience and learn to accelerate your entrepreneurial journey. Develop skills to turn your ideas into businesses, with real-world insights from industry experts.
Applications are now open through the following link:



Past Events
27.-28.10.2025: UBI – Entrepreneurship & Innovation Clinic for Faculty and Researchers
As part of the EU-funded IMPACTWHEEL project, the Universidade da Beira Interior is offering a online course designed to help faculty and researchers discover how to transform their research into real-world impact. Participants will explore practical tools such as the Value Creation Wheel and Business Model Canvas, validate ideas through market feedback, and receive mentorship from experienced researcher-entrepreneurs. The clinic also offers a pathway to explore technology valorization and real opportunities for innovation.
This two-day program, “From Lab to Market,” will include interactive sessions on research and entrepreneurship, key success factors in innovation, and the creation of sustainable business models.
The methodology combines workshops, mentoring, peer learning, and market analysis, ensuring a collaborative and hands-on learning experience that bridges the gap between research and commercialization.

6.-7.11.2025: USTAN – From Research to Society: Innovation, Entrepreneurship and Personal Branding for Academics
As part of the EU-funded IMPACTWHEEL project, the University of St Andrews is offering a free 2-day hybrid course on Innovation, Entrepreneurship, and Personal Branding for Academics. The training is intended for researchers and academic staff who wish to transform their scientific knowledge and scholarly work into societal value.
Through a practical and structured approach, participants will explore how to identify and communicate the impact of their research beyond academia. Using tools such as the Value Creation Wheel (VCW) and the Business Model Canvas (BMC).
The course will take place on 6–7 November 2025 (Thursday, 6 November: 11:00–17:00 and Friday, 7 November: 10:00–14:00), at the Business School (Gateway Building, University of St Andrews), with the option to participate online. An optional mentoring session will follow after the course.
Participation is free of charge, but places are limited.
Participants who complete the course will receive a certificate recognising their newly acquired skills.



