Nova SBE is internationally recognized as one of Europe’s leading business schools, offering top-ranked programs in economics, management, and leadership. Its Executive Education division delivers advanced courses for professionals and organizations, covering areas such as sustainability, finance, digital transformation, and entrepreneurship. Regularly featured in the Financial Times Executive Education Rankings, Nova SBE combines academic excellence with practical relevance. Its programs attract leaders from across the globe, reinforcing its position as a hub of knowledge and impact in the business world.

Universita Mercatorum is the Italian University of the Chambers of Commerce, a dynamic online university that connects the academic world with the entrepreneurial ecosystem across Italy and Europe.​

As a partner of the ImpactWheeL project, it contributes its expertise in innovation, digital learning and knowledge transfer to strengthen the impact capacity of higher education institutions.​

Within ImpactWheeL, Universitas Mercatorum leads a training initiative on the Value Creation Wheel (VCW) methodology—a structured and flexible approach designed to support researchers, professors, and PhD candidates in identifying and developing high-value solutions in research, innovation, and technology transfer.​

The project team at Universitas Mercatorum brings together experts in innovation management, entrepreneurship education and digital learning—all committed to bridging research and impact within the academic and business worlds.

Stockholm School of Economics in Riga (SSE Riga) is an institution of higher education in Latvia, known for its strong focus on entrepreneurship, economics, and business leadership. ​

Established in 1994, SSE Riga combines the international standards of its parent school in Stockholm with a local perspective and offers Bachelor of Science (BSc), Executive MBA, and Executive Education programmes.

Ceipiemonte is the regional agency dedicated to fostering the internationalization of Piemonte’s business ecosystem. Its members include the Piedmont Region, the regional Chambers of Commerce, and representatives from the academic and research community, jointly committed to enhancing the competitiveness and global presence of local enterprises.​

Its mission is twofold: to promote Piedmontese companies on international markets and to attract foreign investment to the region. Ceipiemonte is also accredited as a Training Agency, certified under ISO 9001:2015, and actively engaged in developing and strengthening the skills of human resources to operate effectively in a global environment.

Launched in 2024, the Business School (University of St Andrews) comprises over 2,000 students and 100 staff. Its mission is to develop globally minded leaders with the ambition, knowledge, and skills to create a more prosperous and sustainable world. Its students benefit from world-leading research and a transformative learning experience. In the Guardian University Guide 2026 rankings, the University is second overall in the UK ahead of Oxford and Cambridge, second for Business and Management and second for Economics. In the Times University Rankings 2026, the University ranks second overall, sixth in Business, Management and Marketing, and fifth for Economics. Excellence and quality underpin its supportive, immersive learning environment.

The Universidad Pública de Navarra (UPNA) is committed to fostering innovation, entrepreneurship, and social impact through education and research.​
Founded in 1987 and based in Pamplona (Spain), UPNA connects academia, innovation and the business ecosystem to empower students and researchers to transform ideas into real-world solutions.​
Within IMPACTWHEEL, their role focuses on developing entrepreneurial training, mentoring start-ups, and promoting collaboration between academia and industry — key elements to strengthen the innovation capacity of higher education institutions.

Goce Delchev University is the second-largest state university in North Macedonia and includes 12 faculties and 3 academies that are organised in four campuses. The faculties and the academies offer various bachelor’s, master and doctoral study programmes that enable the students to be educated and improve in various fields. Besides the academic knowledge, the university pays a lot of attention and dedicates resources to practical teaching and training, which helps the students to acquire practical skills and additional experience that will be of great use in their future employment and career.​
The research and the development are one of the main foundations on which the Goce Delchev University has been built and is still supported by. The academic personnel are constantly involved in different research and scientific projects and other forms of cooperation in a large network of local and international partners.

ambiom is a life sciences boutique advisory firm based in Bratislava, Slovakia, specialising in the provision of business development, market access, and technology transfer services.​

With track-record, practical and industrial experience in technology transfer, ambiom s.r.o. joins as a business partner and lead of Work Package 7, focused on the dissemination of the project results and activities and also management of the project website.

INOVA+ is a Portuguese consulting company based in Matosinhos, Portugal, where innovation and growth come together. With a team with multiple backgrounds, its internal structure reflects a 360-degree approach, building bridges between different sectors – Businesses, Associations, Research Entities and Public Administration.

Universidade da Beira Interior is a leading Portuguese university with a strong track record in innovation and entrepreneurship—and the 𝗖𝗼𝗼𝗿𝗱𝗶𝗻𝗮𝘁𝗼𝗿 𝗼𝗳 𝘁𝗵𝗶𝘀 𝗽𝗿𝗼𝗷𝗲𝗰𝘁.​

UBI drives national and international collaborations across higher education, research and technology transfer, powered by its interface center UBImedical Incubator—a hub of excellence that bridges the university and the business sector.​
UBIMedical accelerates knowledge transfer and technology development, enabling companies, especially the ones coming from academic research, to conduct research and laboratory testing to bring products to market and create added value for the economy. It brings strong focus in incubation and venture support for entrepreneurs and innovative companies, providing mentoring, facilities and pathways to scale, fostering innovation and R&D.​

As part of the IMPACTWHEEL project, SSE Riga will introduce three dedicated training programs integrating the Value Creation Wheel (VCW) methodology. The first course is aimed at bachelor students, the second at academic staff and researchers, and the third at non-academic personnel and professionals seeking to strengthen entrepreneurial and marketing competencies.

“Introduction to Entrepreneurship” Course for Bachelor Students
Dates: October 22 – November 21, 2025​
Target audience: BSc students
SSE Riga is launching a new BSc course, Introduction to Entrepreneurship, running from October 22 to November 21 in collaboration with the ImpactWheel project and integrating the Value Creation Wheel (VCW) methodology.
More than 180 students will take part in this hands-on, 50-hour program designed to develop an entrepreneurial mindset, creativity, and problem-solving through workshops, team projects, AI-enhanced ideation, and mentorship from real entrepreneurs. Throughout the course, students will explore the fundamentals of entrepreneurship, practice VCW-driven ideation and opportunity assessment, and develop early-stage business concepts that culminate in final pitch presentations. With a mix of lectures, case studies, group work, and guest entrepreneur insights, the program aims to strengthen students’ ability to design, validate, and communicate innovative business ideas.

 “From Lab to Market” Entrepreneurship & Innovation Clinic for Academic Staff/Researchers
Dates: November 26 – November 28, 2025​
Target audience: Academic staff (faculty, lecturers, researchers)
SSE Riga introduces From Lab to Market, a 10-hour entrepreneurship and innovation clinic designed for academic staff and researchers interested in turning scientific insights into real-world solutions.
Delivered across three sessions, the clinic combines workshops, mentoring, peer learning, market analysis, and the Value Creation Wheel (VCW) methodology to help participants identify innovation opportunities, validate ideas, and build research-based business models.  Through expert-led sessions on research-driven entrepreneurship, success factors in science-based innovation, and business model creation, participants explore commercialization pathways, learn from guest researcher-entrepreneurs, and receive personalized mentoring and technology valorization support. By the end of the clinic, researchers gain practical tools, strategic clarity, and market-oriented skills to bring their scientific work from the lab to the marketplace.

“Marketing Skills for SME: Building Capacity for Entrepreneurial Growth” (10-Hour Training)
Dates: December 8-9, 2025​
Target audience: Non-academic and administrative personnel
SSE Riga presents Marketing Skills for SME, a 10-hour practical training designed to equip participants with essential marketing skills for promoting activities and reaching customers effectively.
This two-day training strengthens the capacity of non-academic and administrative personnel in education organisations to promote education and entrepreneurship-related activities in the institutions. Using workshops, peer learning, and the Value Creation Wheel (VCW) methodology, the training introduces core concepts such as customer understanding, value proposition design, digital marketing, and AI-enhanced strategies. Participants learn how to segment markets, build clear messaging, choose the right marketing channels, and track key performance
indicators. Through interactive sessions, case studies, and hands-on group exercises, attendees apply VCW tools to real marketing challenges and develop actionable mini-marketing plans. By the end of the course, participants are equipped to structure marketing decisions using VCW, craft compelling value propositions, and implement data-driven strategies that support startup growth and customer acquisition.

To sign up: email in************@*****ga.edu

Download the flyers:

As part of the EU-funded IMPACTWHEEL project, Ceipiemonte Scpa is offering a 12-hour online course on how to identify and select new foreign markets to enhance company exportation. The training is intended for export managers and entrepreneurs who need to expand their business abroad.

Thanks to a structured approach and the use of the Value Creation Wheel (VCW) method, participants will explore tools and methods for analysing the business context and the degree of preparedness and adequacy of their company with respect to competition in international markets. Through the VCW Funnel, they will learn to filter options by assessing risks and opportunities.

The training will be online and take place on 7th, 14th, and  21st November 2025 at 09:00-13:00. A mentoring session will follow after the training. Training will be delivered in Italian.

Download the flyer

As part of the EU-funded IMPACTWHEEL project, the University of St Andrews is offering a free two-day online course designed to help entrepreneurs and small business owners uncover the true value of their business and communicate it with confidence.
Participants will learn how to position their business effectively, apply the Value Creation Wheel (VCW) method to clarify and communicate impact, and use strategic marketing tools to grow their reach and influence sustainably.

The sessions will take place on Friday, 14 November (14:00–18:00 GMT) and Saturday, 15 November (10:00–17:00 GMT), followed by an individual mentoring session.

Facilitated by Dr Ralitza Nikolaeva, Dr Isaac Portilla, and Bonnie Hacking from the University of St Andrews, the course is open to all, with a particular focus on social entrepreneurs, small business owners, and enterprises focused on wellbeing or sustainability.

Download the flyer

As part of the EU-funded IMPACTWHEEL project, the Public University of Navarre (UPNA) is hosting a free, hands-on Sales and Marketing training course designed to help entrepreneurs and small business owners strengthen their commercial strategies, scale their ventures, and achieve measurable results.
The course is based on the Value Creation Wheel (VCW) methodology, an innovative framework that helps participants identify, create, and communicate the unique value of their business. Through this practical approach, attendees will learn how to better understand their market, position their products or services effectively, and design sustainable growth strategies.
The training will take place on 10th, 11th, and 12th November, from 16:00 to 20:00, at Aula09Bis Pecera (UPNA), with a total duration of 10 hours.

It is aimed at start-ups, entrepreneurs, small business owners, and individuals who wish to boost their business ideas, products, or services with a strategic and results-oriented perspective.

Download the flyer

As part of the EU-funded IMPACTWHEEL project, the University of St Andrews is offering a free 2-day hybrid course on Innovation, Entrepreneurship, and Personal Branding for Academics. The training is intended for researchers and academic staff who wish to transform their scientific knowledge and scholarly work into societal value.

Through a practical and structured approach, participants will explore how to identify and communicate the impact of their research beyond academia. Using tools such as the Value Creation Wheel (VCW) and the Business Model Canvas (BMC).

The course will take place on 6–7 November 2025 (Thursday, 6 November: 11:00–17:00 and Friday, 7 November: 10:00–14:00), at the Business School (Gateway Building, University of St Andrews), with the option to participate online. An optional mentoring session will follow after the course.

Participation is free of charge, but places are limited.

Participants who completed the course received a certificate recognising their newly acquired skills.

Download the flyer

As part of the EU-funded IMPACTWHEEL project, the Universidade da Beira Interior is offering an online course designed to help faculty and researchers discover how to transform their research into real-world impact. Participants will explore practical tools such as the Value Creation Wheel and Business Model Canvas, validate ideas through market feedback, and receive mentorship from experienced researcher-entrepreneurs. The clinic also offers a pathway to explore technology valorization and real opportunities for innovation.

This two-day program, “From Lab to Market,” will include interactive sessions on research and entrepreneurship, key success factors in innovation, and the creation of sustainable business models.

The methodology combines workshops, mentoring, peer learning, and market analysis, ensuring a collaborative and hands-on learning experience that bridges the gap between research and commercialization.

Download the flyer

As part of the IMPACTWHEEL project, Goce Delcev University will launch three courses using the VCW methodology, the first aimed at students, the second at PhD students and researchers, and the third aimed at founders, entrepreneurs, and non-academic staff.

Entrepreneurship Program for Students is a two-day course and will take place on 25 – 26 November 2025 from 10:00, at the Congress Center at Goce Delcev University, Stip, North Macedonia.

Entrepreneurship and Innovation Clinic for Academic Staff/Researchers is a two-day course and will take place on 27-28 November 2025 from 10:00, at the Campus 2 at Goce Delcev University, Stip, North Macedonia.

Marketing for Startups and Companies is a one-day (10 hours) event and will take place on 9 December 2025 from 9:00, at the Campus 2 at Goce Delcev University, Stip, North Macedonia.

Gain hands-on experience and learn to accelerate your entrepreneurial journey. Develop skills to turn your ideas into businesses, with real-world insights from industry experts.

Download the flyers:

Applications are now open through the following link.